Using the product rule for scalair multiplication $$2aa'=(a^2)' = (\mathbf{a}\cdot \mathbf{a})' = \mathbf{a}\cdot \mathbf{a}' + \mathbf{a}'\cdot \mathbf{a} = 2(\mathbf{a}\cdot \mathbf{a}')$$
Using the product rule for scalair multiplication $$2aa'=(a^2)' = (\mathbf{a}\cdot \mathbf{a})' = \mathbf{a}\cdot \mathbf{a}' + \mathbf{a}'\cdot \mathbf{a} = 2(\mathbf{a}\cdot \mathbf{a}')$$