Multiplication is not defined coordinatewise, rather $(n,r)(m,s)=(nm,rs+rm+ns)$. In particular $(1,0)(n,s)=(n,s)$. Writing $(n,r)$ as $n+r$ should help in understanding why we have defined multiplication in such a way.
Multiplication is not defined coordinatewise, rather $(n,r)(m,s)=(nm,rs+rm+ns)$. In particular $(1,0)(n,s)=(n,s)$. Writing $(n,r)$ as $n+r$ should help in understanding why we have defined multiplication in such a way.