Artificial intelligent assistant

Is there a way to use apostrophes in sed commands? Is there a way to use apostrophes `'` with the sed command? I mean this: - sed '-2 a\\ What's up?' text I am talking about the apostrophe in "What's up". If I do it like this it gives me an error "Unmatched" I tried to escape that apostrophe with `\` OR `\\` like this `What\'s up?`, but it doesn't work.

sed '2 a\
What'\''s up?' text


or


sed "2 a\
What's up?" text

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