It looks like a typo. In the paper that you have linked, the equation(12) on page(4) rewrites
$$ arg.min .J = ... -\frac{\lambda_1}{2}\Bigl(tr\bigl(\frac{1}{N}H^M(H^M)^T\bigr)+\alpha tr(\Sigma_B-\Sigma_W)\Bigr) + ... $$
with the transpose correctly placed.