If $L(z)$ is a branch of $\log z$, then $e^{\alpha L(z)}$ is a branch of $e^{\alpha \log z}$. That's what the textbook means by "yields".
If $L(z)$ is a branch of $\log z$, then $e^{\alpha L(z)}$ is a branch of $e^{\alpha \log z}$. That's what the textbook means by "yields".