[]{} is the word you hear and see to refer to the North Star basically 100% of the time in present-day Japan. That is the word you learn in school as a kid and use the rest of your life.
[]{} is seen mostly in company names and such. I could not speak for other Japanese-speakers but I could say that the word is basically non-existent in my life for referring to the North Star.
Thus, is both far more "scientific" and "romantic". To me, there is not even comparison.
I would love to hear different opinions from my fellow Japanese-speakers here.