This is most likely the common European adder ( _Vipera beris_ ). A list of the reptiles of Bulgaria lists it as occurring in the mountains of Bulgaria up to 2700 metres.
There are a couple of other contenders in the list of vipers, but two of them are incredibly rare (not found since the 1930's) and the last is the horned viper ( _Vipera ammodytes_ ), which has distinctive horns on the tip of its nose.