This can be solved via pure shell syntax. It does require a temp variable because of the parentheses (brackets) though:
#!/bin/bash
LATLNG="(53.3096,-6.28396)"
tmp=${LATLNG//[()]/}
LAT=${tmp%,*}
LNG=${tmp#*,}
Alternatively, you can do it in one go by playing with `IFS` and using the `read` builtin:
#!/bin/bash
LATLNG="(53.3096,-6.28396)"
IFS='( ,)' read _ LAT LNG _ <<<"$LATLNG"