Your argument that the factor $6$ is not needed is correct. It does not restrict the order the roles are elected. For whichever office is considered first there are $12$ choices, then $11$ for the next office, and finally $10$ for the third. The factor $6$ would only be needed if you wanted to consider the election of A as chairman, B as deputy, C as clerk different from electing first C as clerk, then A as chairman, then B as deputy, which seems quite perverse.
If you want to choose three unordered people out of twelve, there are ${12 \choose 3}=\frac {12\cdot 11 \cdot 10}{3 \cdot 2 \cdot 1}$ ways. Now multiplying by $6$ lets you assign the order or the offices and gets you back to $12\cdot 11 \cdot 10$