In words, it means that the maximal function is not much larger than $|f|$. (Stein and Shakarchi Real Analysis p.101).
The lefthand side is the measure of the set of values at which the maximal function is larger than a particular real number. Note that as that real number grows to infinity, the RHS goes to zero. So the set on which the maximal function takes infinite values is a set of measure zero. Since $f$ is integrable (i.e. $\int |f|\le \infty$), we know that $|f|=\infty$ on a set of measure zero.
Recall that we're introducing the maximal function because we're hoping to see when the averaging property holds: Is it true that $\lim_{|I|\to 0,\ x\in I} \frac{1}{|I|} \int_I f(y)\,dy=f(x)$? It would have been nice if $f^*$ were integrable; it's not, and the property you cited turns out to be the next best thing (Exercises 4, 5 on p. 146 for a more careful definition).