Remember "λ" is defined to be a constant.
And as such either 1/λ and λ has no specified differences.
Say in your case ∇f=λ∇g. If we let λ' = λ, its correct to establish λ'∇f=∇g
Besides there is one little reminder, in order to prevent confusion. We usually retain the habit of using **∇f=λ∇g** when we look for the **extreme points of 'f'**