Just a summary of what have been said in the comments (by user61527, John Ma and Freeze_S):
1. Rudin uses the theorem a few pages later to construct Lebesgue measure by considering the positive functional that is Riemann integration; a lot of the nicest properties drop out pretty quickly. Many other authors proceed through some variant of outer measure, instead;
2. The theorem is very significant, because together with results from Chapter 6 tells you that the dual space of $C_0(X)$ is the space of Borel regular measure;
3. The construction and the proof of the Borel functional calculus for bounded operators would become harder without the theorem.