There are tires made out of thin layers of relatively soft rubber, and ones (usually for puncture resistance) made out of thick layers of relatively stiff (almost like plastic) rubber. At a given tire pressure, the soft tire will be "bouncier" because the softer rubber has less of a viscoelastic damping effect than the harder rubber. As a result, the softer tire will have less rolling resistance _for a given tire pressure_.
(This is why I prefer puncture-resistant tires that employ a Kevlar belt (eg, Forte K models) vs those (Schwalbe Marathon) that employ a thick hard rubber layer in the tread -- less rolling resistance.)