$\
eg(p\Rightarrow q) \Leftrightarrow \
eg(\
eg p\vee q)$
and so
$\
eg(p\Rightarrow q) \Rightarrow (q\wedge \
eg r)$
is equivalent to
$\
eg(\
eg(\
eg p\vee q)) \vee (q\wedge \
eg r)$
is equivalent to
$(\
eg p\vee q)\vee (q\wedge \
eg r)$
is equivalent to
$\
eg p\vee q \vee (q\wedge \
eg r)$.
By absorption $a\vee (a\wedge b) \Leftrightarrow a$, it is equivalent to
$\
eg p\vee q$.