Let $\mathcal{C}$ denote a category (it will become the category in which your equalizer lives).
Consider the categories:
1) $\mathbb{C}$ that has only of two objects $A$ and $B$ (and no morphisms between them) and
2) $\mathbb{D}$ that has only two objects $A$ and $B$ and only two morphisms $f,g:A\to B$ (and of course the necessary identities in both cases).
If you believe that a product is a cone over a functor $F:\mathbb{C}\to\mathcal{C}$, you shouldn't have trouble seeing that an equalizer is a cone over a functor $G:\mathbb{D}\to\mathcal{C}$.