and are a wago-kango pair. They are interchangeable in the context of fashion trends except that the latter is a little stiffer. Both are used also in contexts of infectious diseases (e.g., /), but is preferred in serious academic contexts.
also means "(for a restaurant, etc) to be popoular". simply sounds to me like the restaurant is popular, but sounds like the popularity is a temporary trend.
and are almost the same, but the former expresses a (recent) change in trends, whereas the latter expresses only the current situation. The same is true regarding the difference between and , but I feel is a bit uncommon.