Sacrifices are usually expected to be of high quality and worth, pure, strong or unusual in some way. That's why virgins tend to be sacrificed in many myths and stories or rams, bulls and stallions (i.e. strong examples of masculinity).
This is easily explained as sacrificing something of great value shows the strength of your devotion or desire.
A heifer is a young female cow that hasn't calved, and specifying a yearling enforces the youth aspect. So you're basically talking about a virgin cow. This fits the expected mould of the sacrifice being pure.
The sacrificed cows should be perfect and pure, untouched and unsullied in any way.
Goading usually means using a sharp implement, which is likely to scar or mark the cow's hide in some way. This could be seen to mar their purity or perfection and I would assume this is the reason it was specified the cows should not have felt the goad.