Draw a perpendicular from the pointed end of the arrow to the positive direction of $x$ axis.Now,by definition of $\tan\theta=\frac{opposite\space side}{adjacent\space side}$ we find that $opposite\space side$ is negative as it is in the negative direction of $y-axis$.hence $\tan\theta$ is negative.
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As the violet part is negative,$\tan\theta$ is negative.