$\log(z)$ is a smooth multivalued function; it is everywhere differentiable. This is a rather nice feature for doing calculus, complex analysis in particular, because many theorems and calculations only work for continuous or differentiable functions.
For example, $\log(z)$ is an antiderivative of $1/z$ on the whole of the complex plane excluding the origin. $\mathop{\mathrm{Log}}(z)$ is not.
Sometimes, discontinuity is a bigger pain than multivaluedness.
Sometimes you can even have your cake and eat it too: sometimes you work in a domain that intersects the negative real axis, but does not surround the origin. In such a case, you can pick a branch cut for $\log(z)$ in which the logarithm is single-valued and differentiable. You can't do that if you only allow yourself to ever use the principal value.