The ancient Greeks (in particular, Eudoxus) proved that circles have areas that scale with the square of the radius, i.e. if the circles have radii $r_1$ and $r_2$, the ratio of the areas is $$ \frac{A_1}{A_2} = \frac{r_1^2}{r_2^2}. $$ So if I have a circle of radius $1$, it has area equal to some number, say $a$. Then I can find the area $A$ of a circle of any radius $r$ by using the formula above as $$ \frac{A}{a} = \frac{r^2}{1^2} \\\ A = ar^2. $$ In particular, we now refer to the constant $a$ by the Greek letter $\pi$.