Yes this simply means "the man who always comes here".
//etc is a common way to refer to _that_ person you often see or talk about ("you-know-who"). is similar.
In reality, it's unusual to directly address a person with , and this smells a bit like to me. is an jargon term that refers to unnatural lines in fiction (often long one) which only serve as a description _for the readers_. (Here are typical in a battle scene; he talks to himself to explain to the readers)