Let $f(x)$ be the probability that we eventually cut off at least $x$ from a stick of length $1$, with $1\ge x\ge1/2$. We can either succeed by immediately cutting off at least $x$, with probability $1-x$, or by leaving $t\ge x$ and then cutting off $x$ from a stick of length $t$. Thus we have
$$ f(x)=1-x+\int_x^1f(x/t)\mathrm dt\;. $$
Substituting $u=x/t$ yields
$$f(x)=1-x+x\int_x^1f(u)/u^2\mathrm du\;.\tag1$$
Then differentiating with respect to $x$ yields
$$f'(x)=-1-f(x)/x+\int_x^1f(u)/u^2\mathrm du\;,$$
and differentiating again yields
$$f''(x)=-f'(x)/x+f(x)/x^2-f(x)/x^2=-f'(x)/x\;,$$
so
$$ \frac{f''(x)}{f'(x)}=-\frac1x $$
and thus
$$ \begin{align} \log f'(x)&=-\log x +c\;,\\\ f'(x)&=a/x\;,\\\ f(x)&=a\log x+b\;. \end{align} $$
Now $f(1)=0$ yields $b=0$, and then substituting into $(1)$ yields $a=-1$, so $f(x)=-\log x$ and
$$f(1/2)=\log2\approx0.693\;.$$