Suppose we are constructing a subset of $\\{a_i\\}_{i=1}^n$. Let experiment $1$ be to test inclusion of $a_1$ into the subset. There are $2$ possible outcomes: the element is included, or not included. Let experiment $2$ test inclusion of $a_2$ into the subset. There are $2$ possible outcomes, and so on, giving a factor of $2$ for each $i$ between $1$ and $n$. Thus, using the Multiplication Principle, the total number of possible subsets is $2^n$.