It is needed for showing $(c) \Rightarrow (a)$ :
Following the Hint the book suggests you, with the same notations, you find a non-zero, properly infinite projection $p$ in $\overline{aAa}$. A is simple, so $p$ must be a full projection. By 4.9(i) we know that $1_{A} \preceq p$, i.e. there exists a projection $q$ in $A$ s.t. $1 \sim q \leq p$.
So, if you take $v\in A$ that implements the equivalence: $v^*v=1_{A}$ and $vv^*=q$ then you get:
$v^*pv= v^*vv^*pv= v^*qpv=v^*qv=1_{A}$, exactly as the book want you to find.
I hope this helps.