Rigorous and self-contained treatment of self-similar sets, including both Koch snowflake and Cantor-type sets, can be found in the excellent book _Geometry of Sets and Measures on Euclidean spaces_ by Mattila.
Rigorous and self-contained treatment of self-similar sets, including both Koch snowflake and Cantor-type sets, can be found in the excellent book _Geometry of Sets and Measures on Euclidean spaces_ by Mattila.