This is a joke played on the common marketing phrase "". The most common of them is "" which means it's being sold and getting very high praise.
~~Basically it's sarcasm.~~
**EDIT:**
I shouldn't have said sarcasm. It's more like just a word play with a bit of self deprecation. In particular, the speaker isn't trying to convey how bad the situation is received by saying "it's getting high praise". Pure sarcasm, especially those done subtly is really uncommon in Japanese.