You could try other visual differences, like make what you're interested in ball-and-stick, and everything else wireframe, like in this example:
!like on this example.
.... Because, from: <
> procedure: hilight_binding_site (imol, centre_residue_spec, hilight_colour, radius): hilight-colour is specified in degrees (round the colour wheel - starting at yellow (e.g. 230 is purple))
It looks from this like you only get to choose Hue (color_map_rotation) and not Saturation or Lightness, even with the script interface.
However, text can be full RGB
> 3.28.3 (set-font-colour red green blue)
>
> where:
>
> red is an inexact number green is an inexact number blue is an inexact number