New Coke was a conspiracy to boost sales of Classic Coke It is claimed that New Coke was a conspiracy to boost sales of Classic Coke. > The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Is there any evidence for this?

Snopes debunked it.

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In short: Sales of Coke was waning, and Pepsi was winning. So Coca Cola changed the recipe to be more like Pepsi and made a big campaign about the new recipe. This got people upset, as they felt it violated something that was an integral part of being American. People therefore demanded the old Coke back, which they got after a couple of months. The whole debacle made people who felt American switch from Pepsi to Coke, and boosted Coke sales.

The conspiracy is that all of this was _intentional_ from Coca Colas side, which of course is completely ridiculous.

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