The paragraph immediately before the one you quote is:
> Richard Lenski, an evolutionary biologist at Michigan State University in East Lansing, is among the scientists hitting the rewind button on evolution. Meter-high letters taped to the windows of his lab spell out the lab's motto: EVOLVE. In the center of the "O," the face of Charles Darwin peers out toward the football stadium.
(From freelibrary)
Therefore the window exhorts them to Evolve.