The Laplace transform turns linear differential equations into algebraic ones. Multiplication by $s$ is the operation corresponding to differentiation wrt to $t$ in the other domain. Maybe you should think of it as an operator, not a quantity like a generalized frequency.
In an AC circuit, there's a power source with sinusoidal voltage or current, and other elements that are proportional to it, its derivative, or its integral. Resistors, inductors, capacitors. In this case, $s=jw$ because the source is sinusoidal by design, and the derivative of $e^{jwt}$ is $jw e^{jwt}$. In other applications, we can't assume sinusoids everywhere, and $s$ has nothing to do with frequencies.
You might like Wilbur LePage's book, published by Dover.