One way to define the gradient $DJ$ of a vector function $J(v)$ is according to the approximation
$$J(v+\delta v)=J(v)+\langle DJ(v),\delta v\rangle + o(\delta v),$$ where $o(x)$ denotes a function that tends to $0$ as $x\to 0$.
The notation $\delta J(v)$ suggests a small change in the function $J(v)$ of size $\delta v$, that is, $$ \delta J(v)=J(v+\delta v)-J(v). $$ Combining these two equations and discarding the $o(\delta v)$ term (which is asymptotically negligible in magnitude compared to $\delta v$) yields the equation you wrote.