allure
/əˈluə(r); ə`lʊr/ v[Tn, Tnt]
(fml or rhet 文或修辞) tempt or attract (sb) by the expectation of gaining sth （以可获得某事物）诱惑, 引诱或吸引（某人）
Many settlers were allured by promises of easy wealth. 很多安家落户的人都是受了诱惑, 以为转眼就能发财而来的. allure, n [C, U]
attractiveness; charm 诱惑力; 魅力
the false allure of big-city life 大城市生活的虚幻的诱惑力.